Yahoo news is reporting that Olympic swimming champion,
Michael Phelps, could be in trouble for his recent photo shoot with French
luxury fashion house - Louis Vuitton.
Photos of Phelps for LV were leaked on the Internet late
last week, violating the International Olympic Committee's controversial Rule
40, which states athletes can't promote any non-Olympic sponsors from July 18
to Aug. 15. Punishments for the rule range from fines to a stripping of medals.
The campaign was set to begin on Aug. 16 in order to comply
with the IOC's campaign against ambush marketing. Someone jumped the gun and
the photos appeared on a wide variety of websites starting on the second
Tuesday of the Olympics.
Louis Vuitton denies releasing the photographs, as does
Phelps' camp.
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