NBC apologized for the timing of one of its commercials that
featured a monkey on the Olympic rings. The commercial was promoting NBC’s
upcoming sitcom “Animal Practice” and it aired immediately after Bob Costas
discussed Gabby Douglas’ gold-medal winning effort in the women’s all-around
gymnastics. You can see the awkward segue below:
NBC says no offense was intended by a poorly timed
promotional ad featuring a monkey on gymnastics rings that aired on the network
directly following a commentary by Bob Costas on Gabby Douglas' gold medal
inspiring other African-American girls to take up the sport.
The gymnastics-themed ad for the upcoming NBC comedy
"Animal Practice" was specifically timed to run late Thursday night
following the women's gold medal competition. NBC said it was scheduled to run
before the network knew about Costas' commentary.
"Much of America has fallen in love with Gabby
Douglas," Costas said. "Also safe to say that there are some young
African-American girls out there who tonight are saying to themselves, 'Hey,
I'd like to try that, too.'"
"Gabby Douglas' gold medal performance was
an historic and inspiring achievement," said NBC Universal spokeswoman Liz
Fischer. "The spot promoting 'Animal Practice,' which has run three times
previously, is one in a series with an Olympic theme which have been scheduled
for maximum exposure. Certainly no offense was intended."
Then NBC switched to the commercial with the small, widely
grinning monkey on the rings. Blacks in the past have been disparagingly
referred to as monkeys to the point where it is considered a common slur.
It’s the second time during the Olympics that a promotional
ad has proven troublesome for NBC. It ran a “Today” show promo showing swimmer
Missy Franklin holding her first gold medal a few minutes before airing the
race where she won it.
No comments:
Post a Comment
Note: Only a member of this blog may post a comment.